Healthcare Marketing Agency
If you are looking to grow your medical practice or attract more patients to your health clinic or hospital, you’ll need to create a medical and health marketing strategy that fits your goals and your budget.
While marketing for medical and health care can and should be done both online and offline, digital marketing has taken the lead in recent years. Let’s take a look at some of the best Internet marketing tactics for the health care industry.
Start at the heart: your medical practice website
Your website is the heart of your online marketing presence, so excellent web design is the logical place to start. A clean-looking site that is easy for visitors to navigate and strategically set up to encourage them to contact you reflects well on your practice, and will significantly increase consumer trust and response. Most health care professionals consider it well worth the investment to hire an experienced medical and health marketing firm to create the perfect site for your practice, clinic or hospital.
Optimize for a healthy online presence
More than three out of four patients search online for a health practitioner before booking an appointment. To make sure they find you, it’s critical for your site to show high in search engine rankings, preferably on the first page of their search. A properly executed SEO (search engine optimization) campaign is a highly effective way to achieve this goal.
SEO utilizes strategic keyword targeting, content creation and link earning strategies such as guest posting to help you stay on top of your competition. Keep in mind that having quality content matters just as much as quantity where health care SEO marketing is concerned. Consistently publishing useful, relevant and accurate information will build trust in your practice over time. If you don’t have the time or expertise to do it all yourself, a good medical and health marketing agency can help you achieve your search engine optimization goals.
Meet your audience’s urgent needs
When people start searching for information on a specific health issue, it often indicates they are ready to take action on it. Get them to choose you over the competition by targeting specific keywords with a pay-per-click (PPC) ad campaign on Google AdWords or Bing Ads. This is an excellent tactic to use to attract new patients, especially for specialty health care services or seasonal issues such as allergies. PPC also gives you a lot of control over the amount of traffic you receive and can be scaled up very quickly when you need a revenue boost.
Nurture your patients along with email
Existing patients are much more likely to book a repeat appointment than new ones, but not if they forget about you. An email marketing campaign will help you stay top of mind. You can even schedule customized reminder emails as well as sending a regular newsletter to inform and educate your patients. A good medical and health marketing company can manage this for you if you are unsure how or don’t have the time.
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